Improving Consumer Reception of OCOP Products

Recently, many trade promotion initiatives have ensured stable output for agricultural products and One Commune One Product (OCOP) items from Hanoi, which have been well-received by consumers. OCOP products feature diverse types and designs while maintaining high quality. Additionally, the growing distribution network and consumption channels enhance consumer confidence in selecting these products.

Hanoi consistently ranks among the top localities in the country for the number of OCOP products

Bridging OCOP products to consumers

Hanoi consistently ranks among the top localities in the country for the number of OCOP products. Trade promotion activities, advertising, and efforts to connect distinctive products with both domestic and international consumers have received significant attention and been effectively implemented by many departments. According to assessments from districts and communes, developing points of sale to showcase and sell these products in conjunction with rural tourism and craft villages presents a valuable opportunity to introduce high-quality goods crafted by local artisans to tourists. This initiative not only enhances the visibility of local products but also supports consumption across different areas of Hanoi.

To enhance access to OCOP products, Thuong Tin district has been encouraging the establishment of two stores dedicated to displaying and promoting these goods in local areas. This initiative not only boosts the consumption of local products but also provides residents with greater opportunities to access and enjoy unique, regional offerings from both inside and outside the city. Ms. Nguyen Thi Lien, a resident of Hong Van commune, shared her experience as a regular customer at the OCOP store: "I find many OCOP products from Hanoi and other provinces that meet my family's needs. When I buy OCOP products, I feel assured about their origin and quality. I hope Hanoi will have more reputable and reliable supply and promotion points, making it easier for people to access quality products."

According to preliminary statistics from the Hanoi Coordination Office of the New Rural Development Program, the city currently has over 100 points for introducing and selling OCOP products. Among these, more than 20 OCOP points are linked to tourism and craft villages, including Van Phuc silk weaving village, Bat Trang ceramics village, and Duong Lam ancient village in Son Tay. Other notable locations include Van Tu sewing village and Son Ha woodworking in Phu Xuyen district, Ha Thai lacquer craft village in Thuong Tin, community tourism in Hong Van commune, and the Khanh Phat Store in Tan Linh commune, which showcases local milk products and offerings from Ba Vi district. These sites serve not only as reliable venues for promoting typical products from Hanoi and across the country, but also as trusted shopping destinations for consumers and tourists alike.

Hanoi's OCOP products showcase unique local specialties

To ensure that OCOP products are always welcomed by consumers

Since 2019, Hanoi has evaluated and classified over 2,769 OCOP products. Following their recognition, these entities have consistently enhanced product quality to ensure food safety and hygiene, while also focusing on packaging design and brand development. Many products have successfully reached international markets, including Dai Thanh late-season longan from Quoc Oai district, Minh Duong vermicelli from Minh Duong Food JSC in Hoai Duc district, Dong Phu organic rice from Chuong My district, milk products from Ba Vi Farm Milk JSC, and Van Duc vegetables from Gia Lam district.

By the end of 2023, Hanoi had established 10 creative design centers for introducing, promoting, and selling OCOP products and craft village offerings across districts namely Phu Xuyen, Gia Lam, Ung Hoa, Dong Anh, Chuong My, Thanh Tri, Thuong Tin, Hoai Duc and Ha Dong. In 2024, the city plans to recognize an additional 5-10 models of these centers. The development of these points of sale is important to the city's distribution system, providing cooperatives and businesses with greater opportunities to showcase and promote OCOP products to consumers and facilitating the introduction of high-quality goods to other regions in the country.

The Hanoi Department of Agriculture and Rural Development describes Hanoi as "the land of hundreds of occupations," where traditional products and crafts reflect the skill of local artisans and the city's rich cultural heritage. Currently, Hanoi has 1,136 active agricultural cooperatives, 1,695 farms, 149 linkage chains, and over 164 high-tech application models. Additionally, more than 5,000 agricultural products feature QR code traceability, alongside renowned items such as Son Tay’s Mia chicken, Soc Son yellow sticky rice, and Dai Thanh late-season longan from Quoc Oai district. These exceptional products have been integrated into Hanoi's OCOP Program, enhancing their economic value while promoting regional culture.

Nguyen Xuan Dai, Director of the Hanoi Department of Agriculture and Rural Development, said that Hanoi is committed to completing the OCOP program a year ahead of schedule. To achieve this, districts, towns and cities must continue to support entities in evaluating and reclassifying expired products, as well as assist in upgrading annually assessed OCOP products to enhance their competitiveness.

The department will also maintain regular inspections and monitoring of OCOP product quality, aiming to establish OCOP as a strong brand recognized and trusted by consumers in Hanoi and throughout the country.

By Minh Ngoc, Vietnam Business Forum