Dak Lak Provincial People's Committee approved the OCOP Product Development Project in 2021 - 2025, with an eye to 2030, to have at least 200 certified OCOP products by 2025, 300 certified OCOP products by 2030 and at least 150 OCOP producers.
After more than four years of implementation, the One Commune One Product (OCOP) Program in Dak Lak province initially unlocked advantages to increase product values by region. At the same time, the program has created a driving force for rural economic development and facilitated the preservation and development of local traditional products. OCOP products have quickly affirmed their position on the market and helped farmers expand production scale and increase product value, hence stepping up economic restructuring, improving people's income and living standards and effectively realizing the “economic and production” indicator of the national set of new rural development standards.
With this OCOP program, many good models and effective and creative ways of doing things have been discovered to improve agricultural product quality and value. In particular, 4-star OCOP products are potentially upgraded to be certified for 5-star class (national class) to enter international markets, including coffee, cocoa and macadamia. The identification of the right strengths and characteristics is considered "leverage" to successfully implement this program.
Mr. Hoang Manh Cuong, Director of Kien Cuong Company Limited (Tan Tien Ward, Buon Ma Thuot City) that makes 4-star “Kien Cuong weasel coffee”, said joining the OCOP Program is an opportunity for businesses to develop better products, perfect design and quality, increase popularity and enhance competitiveness in the market. The program has created a strong impetus for many new ideas and new products in all localities.
According to the Dak Lak Construction Coordination Office for New Rural Development, the province is currently focusing on bolstering available strengths of key products such as coffee, avocado, durian, cocoa and macadamia. Besides certified OCOP products (mainly in the food industry), Dak Lak is aiming to develop rural tourism services, uphold the spiritual and traditional cultural background of local ethnic groups, and cherish festivals, valuable tangible and intangible cultural products.
Minh Ngoc (Vietnam Business Forum)
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